20%
Maximum monthly pledge
Hipawz Conservation
A public pledge to share part of Hipawz revenue with wildlife conservation
When Hipawz monetization is live on its public production site, we plan to donate up to 20% of finalized monthly site advertising revenue to wildlife conservation nonprofits and publish a public log of what was pledged and where it went.
Monthly
Reporting cadence
Finalized
Revenue basis, not estimates
How it works
The pledge is tied to site revenue, not to individual ad clicks
Hipawz is designed to stay within ad-platform policy. The program is funded from overall site revenue after the platform finalizes the month, not from encouraging readers to click ads.
Calculation rule
The target formula is simple: Hipawz plans to donate up to 20% of finalized monthly advertising revenue from the site, subject to platform adjustments, invalid-traffic deductions, and any internal monthly cap we publish in the log.
When entries appear
We will post public entries after a month closes and the advertising platform finalizes revenue for that month. If the site has no finalized revenue for a period, the pledge for that period may be zero.
Ad-policy guardrail
Hipawz does not ask readers to click ads to trigger donations. The pledge is funded by site revenue broadly and is intentionally separated from any call to action around advertising.
Eligible recipients
Likely recipients include wildlife conservation nonprofits, habitat-protection organizations, rescue and rehabilitation groups, or species-focused education organizations. Mentioning an organization such as WWF is only an example and does not imply affiliation, endorsement, or partnership.
Trust guardrails
Visibility is good. Pressure is not.
We want readers to notice the mission, but not to feel pushed toward ads. The mission should improve trust in the site, not distort how advertising works.
No click-triggered giving
We never phrase donations as a reward for clicking ads, and we do not place charity language next to ads in a way that pressures users.
Public monthly log
Readers should be able to see what was pledged, when it was calculated, which organization received it, and whether a receipt or confirmation was published.
Independent site
Hipawz is independently operated. Unless we explicitly publish a partnership, no nonprofit named on the site should be read as an endorser or operator of Hipawz.
Launch status
The structure is public now, the first entries come after monetization is live
This page sets the rules before revenue exists. Once public advertising is running and the first month closes, Hipawz will start publishing entries in the impact log using the same methodology described here.
Next step
Follow the public log
The impact log is where readers will see the first reported month, the pledge amount, the recipient, and the posting status of a receipt or confirmation.